Tuesday, February 26, 2008

Trendwatching for 2008

Recently received a link to a list of things (http://influxinsights.com/blog/article/1724/jwt-has-80-things-for-us-to-watch-in-08.html) to watch for in 2008. Obviously I'm a little behind since it's late February and the list was created in December, but I feel the need to make comments on a few of these issues.

2. Antibiotic Backlash - this has been in the news before mainly due to antibiotic resistant strains of diseases cropping up. Is this a new issue? I think not.

4. Beijing 2008 - They're holding the Olympics in China so we'll go through the inevitable fads of so-called "culture" that usually have nothing to do with the country in question - Crocodile Dundee anyone?

7. British actress Kira Knightley - already overexposed in the entertainment world.

49. Nollywood - can we come up with something better than another Hollywood knockoff - Metro Goldwyn Nigeria, Nigerian Artists, SOMETHING????

69. Tequila as the new wine - tequila connoisseurs will have a field day with this. Simple facts about distillation - any liquor can be distilled/aged into a fine sipping beverage suited for cocktail hours, dinner, or after dinner drinks. This has already happened with scotch (single malt), rum and whiskey (single barrel or single batch or small batch). Does this mean next year watch out for Gin or Vodka as the new tequila?

Further rant on #69 - what is it with calling everything the new X (the new black, the new wine, etc.) It's an absurd premise and a lousy comparison device. Simply put, call the item the new trend in it's field - Tequila will be the big news in alcoholic beverages rivalling wine for it's versatility and be done with "the new" fad.

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